In fact, I’d go so far as to say Tumblr’s central innovation is its design. The technology is relatively mundane, with seemingly very little of it being particularly new or interesting. Nevertheless, it weaves these pieces together into a transcendently superb user experience. More than nearly any other new venture in recent memory, Tumblr seems like one of the great new design companies.
Subtraction.com: The New Who Thing.
This article is more about identity than it is about design—but I’d have to agree with Khoi Vinh with the above assessment. Tumblr is a total joy to use. Works good, looks good and makes me feel good!
Source: subtraction.com
